Creative benchmark

Compare each game’s user-acquisition creatives by volume, long-running winners and the visual hooks they use.

Hook effectiveness (market)

by conviction — how hard the market keeps betting on each hook

Across every tracked advertiser, Base building shows the strongest conviction — 29% of its creatives run past 30 days and the median lives 16 days. Conviction reads how much the market keeps a hook alive; it is ad behaviour, not a rank claim.

Hook	Conviction	Evergreen	Median live	Creatives	Advertisers
Base building	36	29%	16d	1,092	17
Pull-the-pin puzzle	27	19%	14d	663	12
Renovation	27	20%	14d	381	16
Reward / offer	24	18%	12d	3,876	36
Real gameplay	22	16%	11d	7,621	43
Character story	18	13%	8d	5,134	32
other	18	13%	8d	4,527	39
Combat action	17	14%	7d	2,014	17
Fake-fail bait	17	12%	8d	964	23
survival crisis	14	11%	6d	1,320	9