Competitor Radar
Weekly competitor moves across creative output, grossing ranks and new ad hooks.
Week of 9/14 – 9/20
2 climbs · 11 slipsHay Day slipped in grossingwatchlistBest grossing rank fell 43 spots, #37 → #80.EA SPORTS FC Soccer Mobile 26 climbed the grossing chartwatchlistBest grossing rank improved 38 spots, #109 → #71.Brawl Stars slipped in grossingwatchlistBest grossing rank fell 37 spots, #57 → #94.Hero Wars: Alliance RPG Legend slipped in grossingwatchlistBest grossing rank fell 33 spots, #115 → #148.Mob Control climbed the grossing chartwatchlistBest grossing rank improved 19 spots, #118 → #99.Travel Town - Merge Adventure slipped in grossingwatchlistBest grossing rank fell 15 spots, #32 → #47.PUBG MOBILE slipped in grossingwatchlistBest grossing rank fell 13 spots, #29 → #42.RAID: Shadow Legends slipped in grossingwatchlistBest grossing rank fell 13 spots, #38 → #51.Honkai: Star Rail slipped in grossingwatchlistBest grossing rank fell 13 spots, #22 → #35.Bingo Frenzy™-Live Bingo Games slipped in grossingwatchlistBest grossing rank fell 11 spots, #67 → #78.eFootball™ slipped in grossingwatchlistBest grossing rank fell 10 spots, #80 → #90.Clash of Clans slipped in grossingwatchlistBest grossing rank fell 10 spots, #24 → #34.Bingo Voyage: Live Bingo Games slipped in grossingwatchlistBest grossing rank fell 10 spots, #55 → #65.
Week of 9/7 – 9/13
6 climbs · 6 slipsHonkai: Star Rail climbed the grossing chartwatchlistBest grossing rank improved 78 spots, #100 → #22.Huuuge Casino Slots Vegas 777 climbed the grossing chartwatchlistBest grossing rank improved 52 spots, #132 → #80.EA SPORTS FC Soccer Mobile 26 slipped in grossingwatchlistBest grossing rank fell 34 spots, #75 → #109.Clash of Clans slipped in grossingwatchlistBest grossing rank fell 18 spots, #6 → #24.Hay Day slipped in grossingwatchlistBest grossing rank fell 18 spots, #19 → #37.eFootball™ slipped in grossingwatchlistBest grossing rank fell 15 spots, #65 → #80.PUBG MOBILE climbed the grossing chartwatchlistBest grossing rank improved 14 spots, #43 → #29.Call of Duty®: Mobile climbed the grossing chartwatchlistBest grossing rank improved 14 spots, #30 → #16.EA SPORTS FC™ Football Mobile climbed the grossing chartwatchlistBest grossing rank improved 14 spots, #35 → #21.Solitaire Grand Harvest climbed the grossing chartwatchlistBest grossing rank improved 13 spots, #51 → #38.NYT Games: Wordle & Crossword slipped in grossingwatchlistBest grossing rank fell 13 spots, #10 → #23.Klondike Adventures: Farm Game slipped in grossingwatchlistBest grossing rank fell 12 spots, #173 → #185.
Week of 8/31 – 9/6
3 climbs · 6 slips · 1 new hookHonkai: Star Rail slipped in grossingwatchlistBest grossing rank fell 87 spots, #13 → #100.Brawl Stars climbed the grossing chartwatchlistBest grossing rank improved 77 spots, #135 → #58.Hay Day climbed the grossing chartwatchlistBest grossing rank improved 31 spots, #50 → #19.Clash of Clans climbed the grossing chartwatchlistBest grossing rank improved 24 spots, #30 → #6.PUBG MOBILE slipped in grossingwatchlistBest grossing rank fell 21 spots, #22 → #43.EA SPORTS FC™ Football Mobile slipped in grossingwatchlistBest grossing rank fell 20 spots, #15 → #35.EA SPORTS FC Soccer Mobile 26 slipped in grossingwatchlistBest grossing rank fell 16 spots, #59 → #75.Bingo Voyage - Live Bingo Game slipped in grossingwatchlistBest grossing rank fell 13 spots, #46 → #59.Mob Control slipped in grossingwatchlistBest grossing rank fell 11 spots, #115 → #126.Merge Cooking® tried a new creative hookwatchlistbase buildingFirst "base building" creative — a fresh angle beyond their launch mix.
Week of 8/24 – 8/30
3 climbs · 2 slips · 2 new hooksBrawl Stars slipped in grossingwatchlistBest grossing rank fell 35 spots, #100 → #135.eFootball™ climbed the grossing chartwatchlistBest grossing rank improved 26 spots, #85 → #59.PUBG MOBILE climbed the grossing chartwatchlistBest grossing rank improved 22 spots, #44 → #22.NYT Games: Wordle & Crossword climbed the grossing chartwatchlistBest grossing rank improved 16 spots, #21 → #5.EA SPORTS FC Soccer Mobile 26 slipped in grossingwatchlistBest grossing rank fell 13 spots, #46 → #59.Hill Climb Racing 2 tried a new creative hookwatchlistfake failFirst "fake-fail bait" creative — a fresh angle beyond their launch mix.Rummy City : Cozy & Classic tried a new creative hookwatchlistreward offerFirst "reward / offer" creative — a fresh angle beyond their launch mix.
Week of 8/17 – 8/23
1 climb · 4 slips · 1 new hookBrawl Stars slipped in grossingwatchlistBest grossing rank fell 48 spots, #52 → #100.Huuuge Casino Slots Vegas 777 slipped in grossingwatchlistBest grossing rank fell 21 spots, #102 → #123.eFootball™ slipped in grossingwatchlistBest grossing rank fell 12 spots, #73 → #85.Klondike Adventures: Farm Game slipped in grossingwatchlistBest grossing rank fell 11 spots, #163 → #174.RAID: Shadow Legends climbed the grossing chartwatchlistBest grossing rank improved 10 spots, #54 → #44.Rummy City : Cozy & Classic tried a new creative hookwatchlistreal gameplayFirst "real gameplay" creative — a fresh angle beyond their launch mix.
Week of 8/10 – 8/16
1 climb · 4 slips · 5 new hooksHay Day slipped in grossingwatchlistBest grossing rank fell 18 spots, #29 → #47.PUBG MOBILE slipped in grossingwatchlistBest grossing rank fell 16 spots, #22 → #38.Klondike Adventures: Farm Game slipped in grossingwatchlistBest grossing rank fell 15 spots, #148 → #163.eFootball™ slipped in grossingwatchlistBest grossing rank fell 10 spots, #63 → #73.Huuuge Casino Slots Vegas 777 climbed the grossing chartwatchlistBest grossing rank improved 10 spots, #112 → #102.Klondike Adventures: Farm Game tried a new creative hookwatchlistpin pullFirst "pull-the-pin puzzle" creative — a fresh angle beyond their launch mix.Slotpark Casino Slots Games tried a new creative hookwatchlistcharacter storyFirst "character story" creative — a fresh angle beyond their launch mix.Disney Solitaire tried a new creative hookwatchlistrenovationFirst "renovation" creative — a fresh angle beyond their launch mix.Clash of Clans tried a new creative hookwatchlistpin pullFirst "pull-the-pin puzzle" creative — a fresh angle beyond their launch mix.Pocket Champs: 3D Racing Games tried a new creative hookwatchlistcharacter storyFirst "character story" creative — a fresh angle beyond their launch mix.
Week of 8/3 – 8/9
2 climbs · 1 slip · 3 new hooksBrawl Stars climbed the grossing chartwatchlistBest grossing rank improved 59 spots, #116 → #57.Honkai: Star Rail slipped in grossingwatchlistBest grossing rank fell 33 spots, #38 → #71.Huuuge Casino Slots Vegas 777 climbed the grossing chartwatchlistBest grossing rank improved 10 spots, #122 → #112.Candy Crush Saga tried a new creative hookwatchlistcombat actionFirst "combat action" creative — a fresh angle beyond their launch mix.Top Eleven Be Football Manager tried a new creative hookwatchlistcharacter storyFirst "character story" creative — a fresh angle beyond their launch mix.Top Eleven Be Football Manager tried a new creative hookwatchlistrenovationFirst "renovation" creative — a fresh angle beyond their launch mix.
Week of 7/27 – 8/2
2 creative bursts · 5 climbs · 3 slips · 6 new hookseFootball™ climbed the grossing chartwatchlistBest grossing rank improved 70 spots, #124 → #54.Brawl Stars slipped in grossingwatchlistBest grossing rank fell 45 spots, #71 → #116.Hay Day climbed the grossing chartwatchlistBest grossing rank improved 31 spots, #56 → #25.Honkai: Star Rail slipped in grossingwatchlistBest grossing rank fell 19 spots, #19 → #38.Clash of Clans climbed the grossing chartwatchlistBest grossing rank improved 17 spots, #24 → #7.Mob Control climbed the grossing chartwatchlistBest grossing rank improved 14 spots, #120 → #106.PUBG MOBILE climbed the grossing chartwatchlistBest grossing rank improved 11 spots, #30 → #19.Klondike Adventures: Farm Game slipped in grossingwatchlistBest grossing rank fell 11 spots, #146 → #157.Slotpark Casino Slots Games scaled creative outputwatchlist42 new creatives launched this week — about 2.2× their ~19.3/wk norm.Bingo Blitz™ - BINGO Games scaled creative outputwatchlist22 new creatives launched this week — about 2.1× their ~10.3/wk norm.Hero Wars: Alliance RPG Legend tried a new creative hookwatchlistbase buildingFirst "base building" creative — a fresh angle beyond their launch mix.Hero Wars: Alliance RPG Legend tried a new creative hookwatchlistrenovationFirst "renovation" creative — a fresh angle beyond their launch mix.Last Z: Survival Shooter tried a new creative hookwatchlistbase buildingFirst "base building" creative — a fresh angle beyond their launch mix.Last Z: Survival Shooter tried a new creative hookwatchlistrenovationFirst "renovation" creative — a fresh angle beyond their launch mix.Top Eleven Be Football Manager tried a new creative hookwatchlistbase buildingFirst "base building" creative — a fresh angle beyond their launch mix.Top Eleven Be Football Manager tried a new creative hookwatchlistfake failFirst "fake-fail bait" creative — a fresh angle beyond their launch mix.